Call centers generate enormous volumes of data, but without the right tools to make this data accessible, they are known to starve for insights. And I should know because I was a contact center team leader for years. One of my biggest frustrations was that I always spent a large portion of my day tediously evaluating my agents using mind-numbing scorecards. Still, I didn't get a real sense of how my team was performing or what was happening in the call center.
At MiaRec, our mission is to unlock the valuable insights hidden within call recordings and present them in an intuitive and easily understandable manner. Our goal is to make these impactful insights accessible and actionable for all users. Our dashboards and reporting are designed to keep things as simple as possible yet allow you to make the right decisions and take the best actions forward.
In this article, I will discuss some of the decisions or actions you can make based on a glance at a MiaRec dashboard or report. Of course, there are lots more, but this list will give you a good sense of what is possible.
One of the first things you will want to do as a contact center manager is to identify who your bottom, mid, and top performers are. While you probably know who is performing how on your team, manual evaluations can only take you so far because they only give you a tiny fraction of the picture. By evaluating 100% of your calls using Automated Call Scoring, you get a crystal-clear picture of how every agent is performing now and over time.
Image: Screenshot of a portion of the MiaRec QA Dashboard that breaks down average QA scores by agents.
Just as you can identify struggling agents with Auto Call Scoring, you can evaluate call quality based on specific scorecard sections to identify which sections of the calls your agents struggle with and why. Because you can slice and dice the results of the automatic evaluations, you can clearly identify which sections certain agents or even teams struggle with and put training plans into place to improve their performance in a more targeted and, therefore, more effective way.
For example, based on this screenshot from the MiaRec QA Dashboard, it is evident that our agents are struggling significantly in the "Verification" section of their calls. As the QA manager of this contact center, I would immediately schedule a training session with our agents to clarify the specific questions that need to be asked during this portion of their calls.
After your training session is completed, use the MiaRec QA Dashboard's trend analysis capability to see if your agents are responding well to your training:
Image: Screenshot of a section of the MiaRec QA Dashboard showing trend analysis capability.
Now that you have identified which of your agents are struggling and with what, you can implement targeted training strategies for these specific agents. You can track agents on Performance Improvement Plans (PIPs) and monitor their progress. After one to two months, you can adjust their training or support based on their performance trends.
While most organizations we work with use sentiment analysis to analyze and track how customers feel about their interactions with their brand, some contact center managers have recently shared that they specifically use MiaRec to track their agents' and teams' sentiments.
Agents displaying consistently negative sentiments may require additional support, such as counseling or stress management resources, to improve their well-being and job satisfaction. By actively monitoring sentiment, contact centers can cultivate a positive work environment that directly enhances customer experiences.
Image: Screenshot from the MiaRec Sentiment Analysis Dashboard
For example, this Dashboard screenshot shows that almost all of our contact centers' calls show a "Very Positive" sentiment. However, three "Very Negative" calls come from the same agent (Aaron Marquez). I would definitely want to discuss with Aaron to determine the root cause for these "Very Negative" calls and provide any necessary support or resources. Identifying and addressing these issues promptly can help improve Aaron's performance, overall team morale, and customer satisfaction/experience.
Empathy and problem-solving skills are critical for contact center agents if they are going to resolve customer issues effectively. By using Auto Call Scoring in conjunction with Generative AI-based Sentiment Analysis and Topical Analysis, you can identify opportunities for an agent to show more empathy or solve a problem more effectively, as well as uncover gaps in your scripts or processes that you can improve upon. In other words, you can ensure that scripts effectively address customer issues and revise training materials to include empathy training if needed.
Most contact centers have scripts their agents need to follow. These could include anything from a simple, standard greeting to reading full compliance statements. By using Auto Scorecards, you can not only track whether your agents are sticking to the script and staying compliant but also easily identify which agents fail to meet compliance standards.
The correct staffing level greatly affects running an efficient contact center. Too little staff burns your agents out, while too many agents create expensive overhead costs. MiaRec's Dashboards and reporting let you analyze call volume trends to adjust staffing levels. You can also use analytics to predict staffing needs based on historical data. This way, you can quickly adjust your staffing to your needs and ensure that your agents are not overworked by balancing call distribution.
Speaking of staffing, most contact centers only evaluate their agents' performance. But with Auto Call Scoring, you get a much clearer picture of what is happening in your contact center. Suppose you see that agents consistently perform badly in a group or location despite training or having performed well in other teams. In that case, you might need to assess if the issue lies with the manager, implement managerial training, or even make changes if a team consistently underperforms.
For any contact center that needs to make outbound calls, it is crucial to track the number of calls made per agent, team, group, location, etc. MiaRec's Dashboards let you easily track the number of outbound calls made. This knowledge allows you to take corrective action if agents are not making sufficient outbound calls, but it also allows you to motivate and manage agent performance.
One of the biggest changes we will see in the coming 12-24 months is how contact centers evolve from mere cost centers to revenue-generating business units. This is due to the increasing ability to mine all the conversations for Voice of Customer insights. And the sky is really the limit here. Using Generative AI to extract key facts, you can:
Image: Screenshot of a report generated by MiaRec's Advanced Reporting. It shows the number of calls received per "Reason for the Call" and the Sentiment Label for each call.
MiaRec's Dashboards and reports can also serve as an early warning system. Use trend analysis to identify spikes in negative or positive calls and investigate the reasons behind these trends to make informed decisions.
For example, you might experience a spike in calls concerning a suspicious email your customers have received. This might be a phishing attack targeted at or exploiting your company that needs to be dealt with ASAP. Or, you are about to release a new product and customers queue up to place phone orders, so you might want to let your production facilities know about your customers' excitement. Regardless, this early warning system allows you to adjust business strategies based on the overall sentiment and trend data.
MiaRec's Dashboards also enable you to monitor agents' closing techniques during sales calls and ensure that your agents are using effective strategies to close sales. If you spot poor closing rates, you can provide additional targeted training on closing techniques if necessary.
The examples above just give you a glimpse into what is possible with MiaRec. Our Dashboards and reporting are designed to be intuitive yet allow you to make data-driven decisions and take action. Want to try them out yourself? Schedule a demo or get a free in-house trial to experience the power of MiaRec Dashboards and Reporting.
In conclusion, MiaRec's intuitive and easy to understand dashboards and reports allow you to make all kinds of high-impact decisions and take action confidently. By identifying problem areas within calls, creating targeted performance improvement plans, monitoring team morale, boosting empathy and problem-solving skills, and improving service quality, contact centers can not only enhance customer satisfaction but also drive revenue opportunities.
To kickstart your journey towards Auto QA ROI in just 120 days, download the guide below and start mapping out your roadmap to success with MiaRec's innovative solutions. Don't miss out on the opportunity to transform your contact center operations and elevate your customer interactions to new heights.